The mood Board is a visual and written analysis of a All Saints male consumer. The Pen Profile actually features my Boyfriend and considering his lifestyle and other choices helped me visualize and understand why the All Saints brand and products appealed to him. One of the most interesting thing I noticed is his favourite musicians had very little influence over his clothes choices yet his most iconic footballers were a frequent reference for his style choices.
Sunday, 28 February 2010
All Saints consumer Mood Board
The mood Board is a visual and written analysis of a All Saints male consumer. The Pen Profile actually features my Boyfriend and considering his lifestyle and other choices helped me visualize and understand why the All Saints brand and products appealed to him. One of the most interesting thing I noticed is his favourite musicians had very little influence over his clothes choices yet his most iconic footballers were a frequent reference for his style choices.
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