Thursday, 29 October 2009

The Tipping Point by Malcolm Gladwell

This Summer laying on a sunbed in sunny Greece
I read a book that (like many summer reads) I really couldnt put down. When the book says it analyses the 'Tipping point' it really does, pehaps goes over it in more depth than needed, but you cant fault the how clearly the message gets through.
The book really got me analysing everything myself, it was one of those that you kinder keep boring everyone else with at dinner, trying to explain, in a not so easy way to people who arn't really so interested, how trends start, spread and end.
Although it discussed points that I suppose I have subconciously always been aware of, Malcolm creates scenerios that really make you consider how much the choices we make are influenced b others. The most interesting point I now have forced myself to accept is how much of an impact just one person 'the right' person's actions can have in the right situation, but also how subtle or small things can make a big difference.
Defenately something to consider when starting your own epidemics!!!!!!!!!!!!!!!!

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